Product: Dazzler Range
Belfast, Northern Ireland
Elevating Welcome Week: Off The Wall’s Innovative Solutions for the University of Ulster
Off The Wall Creative recently partnered with the University of Ulster (UU) to enhance their Welcome Week experience through striking and immersive installations featuring the Dazzler Range from Surface Wow. This collaboration not only transformed the campus environment but also fostered student engagement in a unique and memorable way.
The Challenge
The Marketing and Communications lead for Welcome Week approached Off The Wall Creative with an ambitious vision. They sought to create an engaging atmosphere that would captivate students and enhance their Welcome Week experience.
OTWC’s client outlined two key concepts:
WC’s client outlined two key concepts:
- Unique Selfie/Immersive Walkway: The goal was to transform a corridor in the BC building into an extraordinary walkway. The challenge was to make it removable and wall-friendly, ensuring no damage to the existing structure.
- UU Portal: Inspired by the New York/Dublin Portal, the idea was to design interactive portals across campuses. These installations would enable students to connect with one another in real-time through colorful frames that housed screens and webcams.
Overcoming Challenges
The project came with its fair share of challenges. With a fast-approaching Welcome Week deadline, rapid planning and execution were essential. Moreover, seamlessly integrating screens, computers, and interactive elements while maintaining an attractive design required careful coordination.
Innovative Solutions with Surface Wow Products
To bring the client’s vision to life, Off The Wall Creative utilized Surface Wow’s products from the Dazzler Range that perfectly aligned with the project’s goals:
- Dazzler Walls: These vibrant wall panels were not only visually stunning but also designed for easy installation and removal. Their eye-catching aesthetics transformed the corridor into an immersive experience, creating a dynamic backdrop that drew in students.
- Interactive Portals: The portals featured colorful frames that housed screens, allowing students to interact across campuses. These innovative installations captured the essence of connection and engagement, fostering a sense of community among the student body.
Remarkable Outcomes
The results of this collaboration were nothing short of remarkable:
- Enhanced Engagement: The Dazzler Range panels captivated students and staff alike, significantly enriching their Welcome Week experience.
- Extended Popularity: Originally intended as temporary features, the dazzler walls and portals received such enthusiastic feedback that they were retained beyond the event, becoming beloved fixtures on campus.
- Positive Client Feedback: The client expressed immense satisfaction with the final results, highlighting the overwhelmingly positive responses from students, staff, and senior leadership.
Off the Wall Creative shared with us their Client’s Testimonial
“Now that the excitement of Welcome Week has calmed, I wanted to thank Off The Wall and your team for your hard work on the portals, dazzler walls, and welcome stands. The feedback from staff, students, and the Senior Leadership Team has been overwhelmingly positive! This was a massive undertaking, and your dedication made it a success. I’ve truly enjoyed working with you all.”
— Marketing and Communications Lead, University of Ultima
Conclusion
Off The Wall Creative’s collaboration with the University of Ultima showcases the power of innovative design and effective communication. By leveraging Surface Wow products, the team successfully transformed the Welcome Week experience, fostering student engagement and creating a vibrant campus atmosphere. This project not only met but exceeded the client’s expectations, leaving a lasting impression on the university community.
