Product: Evergreen Moss Premium
Location: Co. Dublin, Ireland
Rockshore, a brand under Diageo, was looking to enhance its presence at The Jar in Wexford Street, Dublin 2, while aligning with its sustainability values. They wanted a solution that would both improve the space and showcase their commitment to nature. Verve, the creative agency that helps conceptualise and produce Diageo’s visibility projects throughout Ireland, came up with the idea of using Moss products as a perfect fit for the brand’s ethos.
Evergreen Premium Reindeer from Surface Wow’s Moss Design Elements range was selected and custom-coloured to align with Rockshore’s branding, creating an eye-catching yet functional acoustic solution. The Premium Evergreen Standard Green on Fiber Glass Backing covered an area of 14,000mm x 2,800mm, making a bold visual impact.
For the ‘Rockshore’ lettering and the ‘Wave’ design, Evergreen Moss in natural and blue was selected to perfectly match the brand’s colours, resulting in a vibrant and dynamic visual impact.
Verve’s Creative Production department then enlisted Forja Works to carry out the fit-out of the space. Their expertise in installation ensured that the moss products were seamlessly integrated into the space, adding that extra touch of professionalism and precision, and ensuring the final result was flawless.
The design aimed to make a big impact as people walked into The Jar, and it certainly did. The moss installations caught the eye immediately, transforming the space into something both visually stunning and acoustically welcoming. It became a key highlight of the venue.
Feedback from both Rockshore and customers has been overwhelmingly positive. The moss has truly become a standout feature at The Jar, enhancing both the atmosphere and the brand’s message. It’s a perfect example of how sustainability and design can come together to create an environment that not only looks good but feels good too.