The Jar Bar
Product: Moss Design Elements
Project done by: Verve Agency and Forja Works
Rockshore, part of Diageo, set out to strengthen its brand presence at The Jar on Wexford Street, Dublin 2. The brief was to enhance the space visually while staying true to Rockshore’s connection to nature and sustainability.
Verve The Live Agency proposed a bespoke moss wall design — a solution that would immediately catch attention on entry, reinforce Rockshore’s brand values, and deliver acoustic comfort, all without ongoing maintenance.
Verve selected preserved moss from Surface Wow’s Moss Design Elements range. Premium Evergreen Reindeer Moss was custom-coloured to align with Rockshore’s brand palette, resulting in a distinctive, tactile natural moss wall. A large-scale installation of Evergreen Premium Standard Green moss on fibreglass backing, measuring 14,000cm x 2,800cm, formed the bold visual centrepiece. For the Rockshore lettering and signature wave motif, preserved moss in natural and blue tones added depth, movement and strong brand recognition.
Verve’s Creative Production team partnered with Forja Works to carry out the installation with precision, seamlessly integrating the preserved moss wall into the existing interior.
The completed moss installation transformed The Jar into an environment that feels fresh, welcoming and connected to nature — demonstrating how a well-executed natural moss wall can support branding, improve acoustics and create memorable hospitality interiors.
Project Credits:
Venue: The Jar, Wexford Street, Dublin 2
Creative Agency: Verve The Live Agency
Installation: Forja Works
Materials: Surface Wow — Moss Design Elements, Evergreen Premium